Why You “Know What to Do” – But Still Don’t Do It (And Why a Coach is the Missing Piece)

How many times have you told yourself:
"I should eat healthier."
"I should exercise more."
"I should drink more water and get better sleep."

And yet, weeks, months, maybe even years go by, and you’re still not doing it.

We live in a time where information is everywhere. You know what’s healthy. You know exercise will help you feel better. You know that if you don’t take care of yourself now, you’ll struggle even more in the future.

So if knowledge is not the problem… what is?

It’s the bridge between knowing and doing.
And that bridge? It’s called coaching.

Why You Need More Than Just Information

If “just knowing” was enough, we’d all be walking around with perfect health, bulletproof habits, and no struggles, right?

But real life gets in the way.

❌ You start with motivation, but stress, work, and family take priority.
❌ You try to eat better, but cravings kick in, and before you know it, you’re back in old habits.
❌ You say you’ll exercise, but after a long day, the last thing you feel like doing is pushing yourself at the gym.

This is exactly why a coach exists—not just to tell you what to do (you already know that), but to actually get you to do it.

Think of it like this:
Imagine you have a big, heavy door in front of you. You know you need to push it open. You try a few times, but it’s stuck. You tell yourself, "I should be able to open this," but no matter how much you think about it, the door stays shut.

A coach? They’re the extra push that gets the door open and keeps it open, so you can finally move forward.

The Science Behind Why Coaching Works

Having a coach isn't just about “accountability” or “motivation.” It’s about reprogramming your mindset, habits, and daily actions so that success becomes automatic.

🔹 Coaching Removes Decision Fatigue
According to research from The Journal of Behavioral Medicine, the more decisions you have to make, the less likely you are to follow through. This is called decision fatigue, and it’s why, after a long day of making choices, you end up reaching for easy, unhealthy food instead of making a nutritious meal.

➡️ A coach removes the guesswork. Instead of wasting energy deciding, you just follow the plan.

🔹 Coaching Helps Rewire Habits & Behaviors
A study from The European Journal of Social Psychology found that it takes an average of 66 days to form a new habit—but consistency is key.

➡️ A coach ensures you stay consistent, helping you build the habits that actually stick instead of constantly restarting.

🔹 Accountability Increases Your Success Rate by Over 95%
A study from The American Society of Training and Development found that having someone to check in with increases your chances of success by 95% compared to trying to do it alone.

➡️ When you have someone invested in your success, you stop making excuses.

Why Even the Most “Disciplined” People Have Coaches

Here’s something people don’t talk about:

💡 The most successful people in fitness, business, and life all have coaches.

Athletes don’t train themselves.
CEOs don’t run companies alone.
Actors, singers, and high performers all have someone guiding them.

Why?

Because they know that without structure, guidance, and outside perspective, they’ll eventually fall back into old patterns.

If you think about it, coaching isn’t a luxury—it’s a shortcut to results.

What Happens If You Keep Saying "I Should Do It"—But Don't?

Fast forward 5 years from now.

If you keep doing what you’re doing now, where will you be?

🔸 Will you feel stronger, more confident, and healthier?
🔸 Or will you still be stuck in the same cycle of “I should” but never actually doing it?

Now, think 10 years from now.

❌ If you don’t take care of your body today, the aches and pains will only get worse.
❌ If you don’t change your habits, the struggle will only grow.
❌ If you don’t take action, future you will wish you had started sooner.

But imagine if, instead of waiting, you just started now.

✔️ What if you were already stronger, more confident, and in control of your health?
✔️ What if your daily habits became automatic, so you didn’t have to fight yourself to stay on track?
✔️ What if the next time you looked in the mirror, you actually felt proud instead of frustrated?

This is why coaching exists. Not just to tell you what to do, but to get you there without struggle.

The Reality Check: If You’re Not Doing It Now, What’s Going to Change?

If you’re 8 weeks into the year and still telling yourself,
"I should be exercising. I should be eating better."

Then maybe it’s time to stop repeating the cycle and start changing the approach.

We have women in our program who, after months of saying they were ready to “go it alone,” are now realising:

📌 Without structure, it’s easy to slip.
📌 Without accountability, life gets in the way.
📌 Without a plan, motivation fades.

And that’s okay! But if life keeps getting in the way, then go back to what works.

Your Next Step: Stop "Should-ing" Yourself & Start Moving Forward

If you’ve been telling yourself “I know what to do, I just don’t do it”, this is your wake-up call.

You don’t need more information. You need a coach to get you to take action.

✅ Someone who will make sure you stay on track.
✅ A program that makes it simple and fits into your life.
✅ A shortcut to results, so you don’t keep repeating the cycle.

👉 If you’re ready to stop thinking and start doing, let’s chat.

I’ve got thousands of ways to align you with your goals, and we do it by using deeply ingrained psychological strategies that make it effortless.

Click here to book a quick chat and let’s see how we can get you moving forward—without the overwhelm.

📩 Message me today!

Because you already know what to do.
Now it’s time to finally do it.